Rayshel has dedicated 15 years of her life to serving has a Paramedic, a profession that demands resilience, quick thinking, and an unwavering commitment to helping others. Her husband, Ryan, has spent most of his life working in the oil fields, bringing his own brand of grit and determination to their shared endeavors. Together, they are the powerhouse behind Rough Country Cowboys, a brand that captures the rugged, outlaw spirit of the western world.
THE BIRTH OF ROUGH COUNTRY COWBOYS
RCC was born out of Rayshel’s personal frustration with the lack of out-law style clothing available in the western market. A lifelong designed/creator at heart, she decided to transform her hobby into a business, creating clothing that not only met her own style needs but also resonated with a broader audience.
What started has a project shared with only family and friends quickly garnered enthusiastic support, encouraging Rayshel to take her designs to the public market.
WESTERN ROOTS
Rayshel & Ryans connection to the western culture living the acreage life profoundly influences their brand. Growing up in the country, they both have a background in rodeo and horses. Their shared experiences imbue their designs with authenticity and a true western spirit that sets RCC apart from others in the industry.
MILESTONES AND VISION
A significant milestone for RCC was successful transition from a private, family-and-friends brand to a public-facing business. This leap was fueled by the encouragement and support of their close-knit community, propelling the brand into the broader market.
Established in the Foothills of Alberta, RCC started has a husband and wife team working from their home studio. Rayshel personally designs and creates each piece, ensuring that every item reflects the unique style and rugged quality that their brand stands for.
THE FUTURE
Rayshel & Ryan have big dreams for RCC. They envision their unique style of western wear reaching a larger audience of fellow cowboys & cowgirls. With their combined skills, passion for design, they are committed to making RCC a staple in the wardrobes of those who appreciate authentic, rugged western wear.